The True Value Behind the 11.4% PHG Commission

When you’re exploring any serious business opportunity, it’s completely normal to want a clear understanding of what you receive in return for the monthly fee. It’s a sensible, grounded question — and it’s the same one I asked myself when I joined PHG as a franchisee back in 2018.

What I quickly realised is that the 11.4% fee isn’t simply for operating under the PHG name. It’s what unlocks the entire PHG system: the tools, support, training, blueprint, templates, branding, and comprehensive guidance that allow you to build a successful, premium, long-term pet care business — all without the risk, isolation, or guesswork of trying to build a pet care business on your own.

With that in mind, here’s a clear breakdown of the value you gain.

1. Premium Pricing = Strong Income

PHG sits in a completely different space from side hustlers, independent or part-time dog walkers.
Our blueprint and training reveals the 'PHG Standard' which equips you with the ability to deliver a trustworthy, reliable and seven-star service to your customers and their beloved pets. This, combined with the trusted, established brand you're operating under creates an expectation from owners to pay accordingly.

This level of pricing power simply isn’t available to most independents. Check out our income calculator to get a feel for what you could earn with PHG – we've preset some rates in the calculator which are premium but actually lower than the top end. Plus, for simplicity, we've only included dog walking and home cat visits in the calculator. But you'll see that with just these two services, what you could potentially earn with PHG as a result of charging premium rates and adopting the PHG Standard.

2. A Proven Blueprint for an Industry-Leading Service

We've already touched on the blueprint, but to be clear, The PHG Business Blueprint is the heart of how our franchisees achieve consistent five-star reviews, client loyalty, and trust. It shows you exactly how to deliver a safe, structured, premium pet care experience by adopting the PHG Standard — this removes years of trial and error in figuring it out alone.

3. Conversion-Optimised Templates

This is a huge part of the value. PHG provides exceptionally comprehensive message, email, and enquiry-handling templates — built, refined, and continuously improved over years of real-world use.

They help you:

• respond effortlessly and professionally
• convert enquiries into paying clients
• present yourself as polished, consistent, and trustworthy
• save hours every week

This is part of what makes PHG feel “premium” to customers — and why franchisees convert at such a high rate.

4. In-Depth Training on Income Diversification

We provide comprehensive, step-by-step training on how to diversify your earnings, while still maintaining the flexibility to build your week around your needs.

We show you how to create a balanced, stable, predictable business shaped around:

• your schedule
• your strengths
• the services you enjoy most

— without overwhelming yourself.

And remember, there is zero pressure from us on the number of services you offer or the amount of money you make. That's just not what we're about!

5. Confidence With Pricing and Professional Price Increases

One of the biggest barriers for independents is pricing… knowing how much to charge, and having the ability to deliver a truly premium service consistently.

We’ll train you on how to deliver the PHG Standard, which is industry-leading. To get a real sense of how impactful our services are, the reviews on our PHG Southampton page summarise this very well indeed.

By offering such a high standard of service under a credible brand, you’ll have the ability to set premium rates that reflect your level of care, passion and professionalism.

We also provide training on the importance of price increases and how to implement them fairly and professionally in a way that strengthens — rather than damages — client relationships. This support alone can reshape your income trajectory.

6. Unlimited Support From People Who’ve Lived the Journey

Amber and I joined PHG in 2018 and built our own territory in Southampton before proudly taking over the PHG franchise.

What we teach is a blend of the proven PHG blueprint (which is what we also followed) and real-world experience.

You’re never left to figure things out alone — we really are just on the end of the phone whenever you need us.

Plus, the PHG family is incredibly knowledgeable and supportive. Amber and I were blown away by the support we received, and it was a major factor in the success and stability of our Southampton business.

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Additional Benefits You’ll Enjoy as Part of the PHG Family

Alongside everything above, your monthly fee gives you a wide range of additional support and resources designed to make your business smoother, more successful, and more enjoyable to run. These include:

• Your own PHG website

• Fully managed Google Ads campaign

• Continuous tech support (this is a big one!)

• Access to the PHG forum (a goldmine of practical, real-world knowledge)

• Practical shadowing opportunities with Ritchie, Amber and also PHG franchisees

• Regular catch-ups

• Ongoing learning and development - we fund several CPD certified diplomas, and are constantly offering new learning opportunities

• industry updates so you're always ahead of the curve

• Branded resources and marketing materials

• Operational support whenever you need it

...And this is genuinely just scratching the surface!

Your PHG Advantage

Ultimately, the 11.4% monthly fee funds the systems, support, branding, templates, training, and blueprint that empower you to deliver a premium service, diversify your income, raise prices confidently, and build a stronger, more profitable full-time business for the long term.

And speaking from personal experience — after paying this commission ourselves for seven years — what you gain in return truly eclipses the monthly fee many times over.

Had we tried to build our business alone, we simply wouldn’t have achieved the same level of income, stability, confidence or momentum… and that’s coming from two people with management degrees!

If you’d like to talk this through or get a feel for whether PHG is the right fit for you, please do give me a call — I’m always happy to chat and answer any questions.

Best,

‍
Ritchie

Tel: 023 8225 4562