You found your way here, and we're really glad you did. Whether you're looking for someone you can trust with your beloved pets, or you're wondering whether PHG could be the right path for you, this page is your chance to get to know us properly.

The PHG Story

PHG was founded in 2012 by Julie and Peter Maxted, who built the franchise around the very practices that had made their own 20-year Horsham pet care business thrive.

In 2025, Ritchie and Amber Clarke took over the franchise. They'd been PHG franchisees since 2018, built one of Southampton's most trusted pet care businesses, and understood the franchise from the inside out.

PHG is now in its fourteenth year, and the values that shaped it from the very beginning haven't changed one bit.

We started as franchisees, and we're now franchisors, as well as still covering our own area of Southampton. We still walk dogs every single day, visit local cats, board rabbits, guinea pigs and chickens. We even look after plants for folks who go on holiday or for business trips. We truly love what we do. We couldn't imagine doing anything else.

What Matters to Us

TRUST

We work hard to earn your trust from day one, and we never take it for granted.

INTEGRITY

We do what we say we'll do, every time, no exceptions. Honesty and openness sit at the heart of everything we do at PHG.

QUALITY

We care deeply about the standard of care our animals receive and the support our franchisees get. Good enough has never been good enough for us.

LOVE

Every franchisee is family. Every pet in our care is treated as our own. That is simply how we operate.

If something on this page has resonated with you, the best next step is a conversation. There’s no pressure. It’s simply a chance to ask questions and find out whether PHG could be the right fit for you.

We've put together a free prospectus that covers everything honestly: how PHG works, what you could earn, what a typical day looks like, and what our franchisees really think. It's well worth a read before you pick up the phone.

Send me my

free prospectus

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